Chapter 02 / 06 · Day 1
The website doesn’t say what you do.
The traffic you paid for leaves before sales ever sees it.
Take one · without the work
The buyer reads a jargon-filled homepage, gives up after five seconds, and hits Back.
Day 1. She clicks through to your website.
01 / 06
Read the scene as text
- Day 1. She clicks through to your website.
- You have about five seconds.
- She can’t tell what you do. She hits Back.
- Take 2. This time the homepage was rebuilt around her problem.
- Her problem, proof, one next step.
- Three seconds. Got it. Demo booked.
“Finally, a homepage that knows what I do for a living.”
“Finally, a homepage that knows what I do for a living.”