Chapter 01 / 06 · Day 0
Everyone sounds the same.
If buyers can’t tell you apart, they compare you on price.
Take one · without the work
The buyer faces a wall screen of nine vendors that all describe themselves the same way.
Day 0. Nine vendors on her shortlist.
01 / 06
Read the scene as text
- Day 0. Nine vendors on her shortlist.
- Can you spot the difference? Neither can she.
- So she sorts by price. You’re the most expensive.
- Take 2. This time someone did the positioning work.
- One specific claim, instead of nine vague ones.
- Now she remembers you.
“They’re all ‘AI-powered.’ Even the one that sells staplers.”
“They’re all ‘AI-powered.’ Even the one that sells staplers.”