Raj Basotia.
Bangalore, India
I’m a B2B marketing leader who likes to understand how things work, and then make them work better together.
Currently, I’m Director of Marketing at Lyric, connecting positioning, analyst relations, customer proof, digital experiences and AI-enabled workflows.
Before that, I led competitive strategy at Anaplan, worked on executive storytelling at HighRadius, and built my research foundation at Gartner, with a chapter in campaign operations at American Express.
Jaipur roots. Bangalore base. Curious about technology, political documentaries, phone photography and a well-made watch.
Experience & selected work
2019 – NOWLyric Marketing, connected
2025 – Now +
I lead cross-functional marketing initiatives: the corporate website relaunch, analyst relations, customer advocacy, competitive evidence and reusable AI workflows.
Explore the work ↗See it happen →Anaplan Competitive strategy
2023 – 2025 +
Global competitive strategy across Finance, Supply Chain and Workforce Planning. I connected Clozd win-loss insights, deal debriefs and market research to leadership decisions, differentiated messaging and seller readiness.
Explore the work ↗See it happen →HighRadius Executive storytelling
2022 – 2023 +
Worked with the CEO on GBS Masterminds: research, themes, executive outreach, scripting and marketing. Developed research-backed thought leadership and GBS InsightStudio, with public articles crediting my contribution.
Explore the work ↗See it happen →American Express Campaign operations
2022 +
Consumer-card campaign operations across seven EMEA markets: audience targeting, campaign logic, brand and compliance requirements, and coordination with stakeholder and technology teams.
Read my résumé ↗Gartner Research & insight
2019 – 2022 +
Primary and secondary research, competitive benchmarking and contributions to digital research. I helped establish the Data Collection Center of Excellence and the processes behind dependable research delivery.
Explore the work ↗See it happen →A positioning knot. A competitive blind spot. A story that won’t land.
Put it on the table ↗Start with a note ↗Résumé ↗