Chapter 04 / 06 · Day 14
Your champion can’t retell the pitch.
Deals stall in the meeting you’re not invited to.
Take one · without the work
The buyer retells your pitch to her CFO; each retelling loses detail until it is just another tool.
Day 14. Your champion takes you to her CFO.
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Read the scene as text
- Day 14. Your champion takes you to her CFO.
- She retells your pitch. Every retelling loses a little.
- By the third, you’re just another tool. Next quarter.
- Take 2. You can’t be in that room. Your story can.
- Same story, three retellings, nothing lost.
- The CFO gets it.
“She explained it better than you did. That’s the point.”
“She explained it better than you did. That’s the point.”