Chapter 06 / 06 · Day 47
No customer story like theirs.
Without relevant proof, the deal waits for next quarter.
Take one · without the work
The buying committee asks for a customer like them; in Take 2 a before-and-after story from a similar manufacturer closes the deal.
Day 47. The whole buying committee is in the room.
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Read the scene as text
- Day 47. The whole buying committee is in the room.
- She asks for a customer like them.
- All you have is a logo slide. So it waits.
- Take 2. This time the story was ready.
- A company like hers, before and after.
- The same story in the deck, on the website and in analyst briefings.
- Day 71. Closed-won.
“Same size, same mess, same ERP. They signed.”
“Same size, same mess, same ERP. They signed.”